Keys to Organic Social Media Growth.
If you’re a business owner, entrepreneur or freelancer, social media can be the key to growing your profile and attracting new clients. That’s why it’s so important to get as many followers on social media as possible.
If you’ve been using Twitter for years but still have less than 3,000 followers (or don’t even have a Twitter at all), it may be time to step up your game. Here are some tips on how to grow your following and become more successful:
1. Be consistent
The first tip to getting more followers on social media is to be consistent. If you want people to follow your brand, you need to post regularly. Posting at least once a week is a good place to start, but if you can do more than that then even better! Consistency will help build trust with your audience and motivate them to keep coming back for more.
It’s also important that when you post, the same things are included in each post so that readers know what they’re going to get when they check out your profile: a consistent voice/tone and hashtags (and/or links) at the end of each text block will help make sure that members can easily find other content on social media related specifically toward their interests or hobbies.
You’ve heard it before, you’ll hear it again; consistency is key!
2. Use the right hashtags
Social media is one of the best places to build brand awareness, but it can be difficult to get noticed when you’re using the wrong hashtags. You want to make sure your hashtags are relevant to your topic and not too long. Here are some tips for picking out good ones:
- Research hashtags that big brands and influencers in your industry use
- Make sure your hashtags aren’t too long (the maximum length for Twitter is 30; for Instagram it’s 40)
- Use relevant hashtags without spamming them on every single post
- Only use 2-5 hashtags per post
3. Work with influencers in your industry
Influencers are people who have a large following on social media. If you’re in the fitness industry, for example, influencers could be fitness bloggers or Instagram stars that regularly post about healthy eating and exercise. You can find influencers by searching hashtags and keywords that are relevant to your industry.
Once you’ve found a few potential candidates, contact them either directly through their social media accounts or through an agency that works with influencers (there are plenty!) Let them know what you offer and ask if they’d be willing to work together on something like sharing a post about your product or service on their platform. Don’t get upset if people say no. Keep asking. It’s a numbers game, but if the same approach isn’t working consistently try switching things up a bit in the process.
Influencer marketing is one of the most effective ways to reach new audiences and grow your following.
4. Repost photos and content you’re tagged in
Reposting content you’re tagged in is a great way to gain more followers. This is because people enjoy seeing when a company or brand is personable with its customers and what they do. When someone takes the time to post something, it’s usually because they want it to be seen and shared, which makes people feel good about themselves.
So if you have a larger following than someone else who posted something that you like, re-posting their content will help them gain exposure while also allowing your followers to see that you care about your community! It’s win-win all around!
Everyone enjoys gaining more followers and being helpful is one of the best ways to show good faith when interacting with others online—especially if you expect nothing in return for helping them out!
5. Remake content from popular accounts
When you’re just starting out, it can be difficult to come up with original content that will appeal to your audience. This is why remaking content from big brands and influencers in your industry is a great way to get started.
However, if you’re going to remake someone else’s content, then make sure the words are still yours! You don’t want people thinking you copied others exactly. So, try adding some of your own flair by changing the tone or style slightly from what the original author wrote. This will help differentiate yourself from other accounts that may have similar interests as well as show off how much thought went into creating this content. And always remember: consistency is key!
6. Do not buy followers
Most “social media growth” businesses are simply distributors of fake (botted) accounts that they will then follow your accounts from. They often charge a flat rate per follow that may or may not scale down with a larger purchase at one time. These types of services add very little to no value to your brand or business because these followers are never going to be engaged and they we’re not acquired organically. The accounts themselves do not even belong to an actual person. There are usually thousands of bot accounts being ran by one individual or a small team.
Resist the allure of buying 10k followers for $100, you’ll be better off handing a $100 dollar bill to a homeless person the next time you see one. Instead, focus on organic growth. Try to focus on acquiring followers who are actually interested in your product or service. If you’re unsure how to gain genuine followers & customers, check out our this article we wrote that outlines “How to Grow Your Social Media Accounts Organically”.
7. Generate Leads
Leads turn into customers and happy customers are more likey to spread the word about your business. Knowing how to generate quality leads goes hand-in-hand with your social media growth strategy. In order to effectively leverage your social media following you need to know how to create a sales funnel that will generate leads that will become paying customers. If you don’t have a sales funnel strategy for generating leads take a look at this short article we wrote that outlines the importance of lead generation and provides tips & stategies to do so.
Social Media Growth is Easier than It Seems
We hope that this article has helped you come up with some strategies to engage your social media following & use it to grow your business. Now, this next article on Creating the Perfect Social Media Post will outline key points that will help you create amazing content to pair with the strategies above and achieve exponential growth.
As with everything else in life, it’s important that you don’t become obsessed with numbers—just focus on creating and sharing content that is meaningful for your brand, which will result in long-term success.
