Personalizing Your Follower Messaging

Social Media Growth for the Modern Era of Internet.

The world of social media is so much more than just posting and scrolling. It’s about engaging with people and building relationships—both with your followers and potential customers. One great way to do this is by sending personalized messages to your followers on social media platforms like Twitter, Instagram or Facebook. But how can you make personalized follower messages work for you? Here are some best practices when using this strategy:

Just One Personalized Message Can Create an Engaged Follower for Life

The key to this is showing that you care about your fans and that you appreciate their support, even when they’re not buying anything from you.

You’re a fan of someone too, right? You wouldn’t worry about posting on social media or sending them an email unless it had been a while since the last time you heard from them. The same principle applies here: send people personal messages so that they know that their loyalty matters to the company (even if there’s no immediate financial gain).

In order to personalize and effectively structure your messages to create an intimate bond between you & your community, you first need to know exactly who your ideal customer is and what type of people will resonate most with your content or platform. Read our other blog post about “Knowing Your Ideal Customer” to learn how to identify, engage, & capture the individuals who will resonate mostly with your brand, content, or business.


Be Authentic.

Social media followers are more likely to respond when they feel like they’re connecting with a real person.

Automated systems can be impersonal and can sometimes be perceived as spam, resulting in fewer responses from users.


Get Personal.

As a brand, it’s important to understand your followers’ interests so you can make sure you’re providing content that resonates with them.

One of the best ways to do this is by commenting on their posts. You don’t have to comment on every single one—sometimes it’s better just letting them know you’re listening and appreciating their content.


Utilize Marketing Automation Tools

Marketing automation tools are one of the best ways to ensure you personalize messaging for you followers. For instance, you can create automated messages based on specific criteria such as: what lead stage they’re at, whether or not they’ve purchased anything from your store before, whether or not they’ve read a specific article or have messaged you in the past, and more. The possibilities are nearly endless. To learn more about Marketing Automation Strategies check out this article


Ask for Feedback and Thank Them for It. People Like to Know They’re Being Heard.

When you ask someone for their opinion and thank them for it, you are giving them individual signifigance. This is one of the best gifts a person can receive.

It’s also one of the best ways to show your audience that they matter to you—and they will notice.


Thank Your Fans for Being Consistent in Supporting Your Brand.

When thanking your community, be sure to acknowledge their loyalty. Let them know what they mean to you and the importance of their support. Don’t just thank them for their support, but also thank them for their time, energy and attention.

Loyalty goes both ways; after all, it is important to show appreciation to your core community if you want them to stick around for the long haul! Make sure that when you are thanking someone for being a part of your tribe, it comes from the heart. Letting others know how grateful you are can make a huge difference in how they feel about being associated with your brand or mission – especially if they are giving up something else in order to do so (their time).

Be sincere when thanking someone; there is no need for generic phrases like “We appreciate you!” instead take some extra time out of each day and tell those who matter most why this matters so much to us as individuals; working towards making better communities everywhere, for everyone.


Keep It Simple. Keep It Real.

We hope this article has given you some ideas for how to make your own personal follower messages. Remember, it’s not about the number of followers you have or how many people are following back; it’s about creating a community of engaged and invested people who will stick with you through thick and thin. By implementing Shillbirds strategies and taking the time to tailor unique messages & campaigns to your followers, we can ensure that your content is always relevant and personal to the individual’s interests and needs—and that means more people will be willing to listen when we need them most!