Engage with Your Followers!
Content creators can create a big following through social media, but that’s not enough. The quality of your audience matters just as much as the size of your following. If people don’t care about what you’re doing or why they should pay attention to you, then it doesn’t matter how many followers you have—they won’t be watching. The key to building an engaged core community is developing relationships with people who are interested in what you have to say and value your work. This article will help explain why having an engaged audience is so important for content creators, and outline some steps for building one yourself!
A Small Group of Dedicated Followers is Better than a Big Number.
An engaged core community is more valuable than a big number of followers who don’t care as much. If you’re building a brand, it’s important to have a core group of loyal followers that will spread the word about your work.
Having an engaged community is key for any business and can help you grow your business exponentially, and will also provide valuable feedback on what they like or dislike about the product or service that you provide them with.
It’s Easier to Start a Conversation with a Smaller Group of People.
One big benefit to having an engaged core community is that it’s easier to start a conversation with a smaller group of people. That’s why our team here at Shillbirds spends so much time on building relationships with our clients followers and getting them interested in what we have to say.
We know that the more people know about you, the easier it is for them to spread the word about what you do and how you do it. In turn, this means we can grow your memberships & followings, as well as increase sales through word-of-mouth marketing campaigns.
An Engaged Audience Helps You Grow.
An engaged audience is a powerful tool for you to use in your business. It can help you get more sales, more referrals and expand your reach.
Consider this: If you have an engaged audience that likes what you do and trust the service or product that you provide, they will want to help spread the word about it. Your customers can be a great resource because they know first-hand how good your products are (or if they don’t, they’re probably going to find out soon enough). When these people become advocates for your brand—whether it’s through social media or word-of-mouth referrals—they create buzz around what makes your business special. And since all of us crave attention at some level, we’re naturally attracted towards anything that gets talked about frequently by others.
Your Core Community is Your Most Important Metric.
When you’re building a brand, it’s easy to get caught up in the metrics of growth: more followers and likes, higher engagement, bigger reach. The truth is that these numbers don’t always reflect the quality of your audience or how invested they are in your brand. Your core community will help you grow exponentially faster than new followers who aren’t as engaged with what you do. You can’t please everybody all the time. When it comes down to it, there will always be people who won’t like what you post (and vice versa). But if those few negative comments outweigh all of the positive ones—not just in number but also in intensity—it means something went wrong somewhere along the line. It could be as simple as timing or tone; maybe you posted at a bad time or used words or images that rubbed some people the wrong way? Whatever it was, keep an eye on this metric to make sure that most people are giving feedback that aligns with what you want them to.
An Engaged Core Community Matters!
If your community is small, that’s ok. The important thing is to have an engaged core community. Your engaged core community will be more likely to subscribe and share your content with others, which can help you build up a following over time. If you would like more info on exactly how to acquire & nurture your core community check out this article: “The Art of Creating Die-hard Fans”.
What’s Next?
So, what does this mean for you? If you’re a content creator, it’s time to focus on building a core community of people who love and support your work. In order to do that, we recommend creating content that speaks directly to your audience’s interests and values. This may mean applying some trial-and-error as well as taking some risks with different types of content (like visual storytelling or infographics). You can also join groups on social media where like-minded people gather together! We hope this article has given you some insight into how valuable an engaged core community can be—and how important it is for any business, brand, or content creator; new or old.”
