Grow Your Twitter Account Organically!
For many businesses, Twitter is the go-to platform for customer service. It’s a great way to interact with your customers and promote your brand. But what if you want more than just a few followers? What if you want to grow your Twitter account organically and gain massive reach with your ideal customers? This article will answer just that and much more!
Post Consistently, but Not Too much
To grow your Twitter account organically, you need to post consistently. However, posting too much can be harmful because of the low quality and lack of interaction from users who have to scroll past a lot of tweets just to find something interesting. On the other hand, not posting enough will make people view your account as inactive or abandoned. 3 times a week at minimum is a good rule of thumb. Try not to post more than 3 times in one day and definitely don’t post several times a day every single day. The key is finding the right balance for you that makes sense for both quality and quantity of posts.
The best time to tweet depends on your audience (e.g., if they’re primarily early risers or night owls), but it’s generally wise to stick with “morning” hours in each country’s local time zone — unless you have a specific reason to believe otherwise.
Quality > Quantity
While you can’t always control your number of followers, you can take steps to ensure that the quality of those followers is high while you grow your Twitter account organically. As tempting as it might be to just start blasting out tweets and hoping for the best, that’s not going to work for long (if at all). In fact, if you’re trying this approach and not seeing results, it’s probably time for a change in strategy. Take a look at our article on Creating the Perfect Social Media Post to learn key strategies that will allow you to take your created content to the next level.
Here are some tips for building up an engaged community:
- Don’t spam your community with multiple tweets at once—it’s better to space them out so they have time to sink in instead of being buried by subsequent messages from other users.
- Stick to a single marketing campaign at a time. This is easier on you and your customers.
- Don’t post too many links; try using images or videos instead (they usually perform better).
Reply to Comments & Questions in Your Posts
When you reply to comments and questions in your posts, you’re creating a two-way conversation with your followers. This is a great way to build relationships with your community and grow your Twitter account organically.
Organic growth is always better than manufactured or purchased clout. Purchased followers are hardly (if ever) going to engage with your content or stimulate real growth. The most they will do is boost the number of your followers, but this doesn’t add real value. It’s simply an illusion. If you are still considering taking up that offer to “buy 10k bots for $100”, first read this article we published: “The Value of Having an Engaged Core Community”.
Responding to comments can also help you find new ideas for future posts—you might see someone ask a question that leads you down an interesting path!
Write Twitter Threads
A Twitter thread is a post that occurs over the course of several tweets. They are sort of like a blog article in Tweet form. Threads are a great way to grow your Twitter account organically and add value to the lives of your followers, but they can be time-consuming. Especially if you don’t have a plan for what you want to say before starting one.
- Decide whether your thread should focus on answering questions or providing information.
- Make sure each Tweet leads into the next and there is a clear & definite path to the conclusion. If you start to veer off-track archive the new topic in your mind (or notepad) for a separate post.
You Need a Hook
The first tweet in a thread is the most important. In order to create a successful Twitter thread, you need to start off strong. The first tweet in a chain is where you introduce your audience to the topic at hand and try to capture their interest.
A good hook is important because it draws people into your thread and makes them want to read more. If you can’t find something interesting or funny in the first tweet of a thread, consider taking another route. The best way of doing this is asking yourself what’s so interesting about the subject? Why should anyone care about it?
Add a Call-to-Action to the End of Threads
One way to get your audience to engage with your content is by asking them to do something.
A “call-to-action” (CTA) is a button or link that encourages the reader to take an action. It’s usually placed at the end of a thread or article, and it should be relevant to the content within. For example, at the end of a Twitter thread about social media growth tips you could include a CTA that encourages readers to subscribe to your newsletter for even more tips.
Find Twitter Chats in Your Industry and Join Them
- Find Twitter chats in your industry and join them. Twitter chats are a great way to meet new people and grow your Twitter account organically! They can also be a good source of inspiration. If you’re unsure where to start, try using the Twitter search function to search for terms that pertain to your industry until you find posts with high engagement. Once you’ve found one that looks promising, follow the host’s account so that you get their updates and can get involved the next time they start a conversation.
- Attend local events related to your niche/industry – if possible this will help build personal trust & recognition which in turn helps increase engagement on Twitter.
Don’t Overuse Outbound Links
When you’re posting on Twitter, keep in mind what the platform is meant for. A lot of people use Twitter as a news feed and to follow their favorite brands and influencers, so it’s important not to overwhelm your followers with too many links.
If you have a website or blog, be sure to include an image within the tweet itself instead of using an outbound link. This will help boost engagement and allow users who might not have clicked through otherwise get more information about your topic without feeling like they’re being pushed off Twitter by an overwhelming number of outbound links.
Aside from potentially confusing or overwhelming your followers, Twitter itself doesn’t like outbound links. Twitter wants people to be on Twitter. So, it makes perfect sense that their algorithm makes posts that include outbound links carry less weight. Use outbound links sparingly on Twitter and save them for calls-to-action on high value posts and/or threads.
Follow People Who Follow Your Competitors
If you’re looking to grow your Twitter account organically, one of the best ways to do it is by following people who follow others with similar interests.
For example, if you have a small business that sells organic food products and your competitors are large grocery store chains, find people on Twitter who like organic foods or natural products and follow them. You can also search for hashtags like #organicfoods or #naturalproducts on Twitter. Follow these users and engage with them! This will help you build a loyal fan base that may eventually convert into lifelong customers.
Utilize the “Co-tweet” Function
Co-tweeting is a great way to get more exposure and traffic while you grow your Twitter account organically.
This will help increase engagement and cross-pollinate your communities, which can result in more followers for both of you! But remember, don’t overdo it–don’t send out too many co-tweet invites/requests to random people otherwise it may be viewed as tacky or desperate. It’s usually best to discuss a co-tweet with the other party before sending the invite, but it’s not ALWAYS necessary.
The best strategy is finding people who have similar interests as yours that also have decent followings on Twitter. Find out what they’re talking about and see if they’d like some help spreading their message by tweeting about it & inviting them as a collaborator! The more voices speaking about an issue or topic means more people hear about it and get involved in the conversation.
Design a visually appealing Twitter profile
To make your Twitter account easy to navigate, include a linktree in your profile. Include all of the most important elements, such as your name, photo, and bio.
Use an attractive cover photo and profile picture that are appropriate for business or personal use. Your cover photo should be eye-catching while still conveying professionalism. Your profile picture should be clear, so people will recognize who you are when they see you tweeting!
Optimize Landing Pages; Make It Easy for New Followers to Learn About You
To optimize landing pages for new Twitter followers, make sure that the content is mobile-friendly and easy to navigate. Make sure it’s easy for them to find the information they are looking for, and include a call-to-action at the end of the landing page. If possible, provide multiple ways for people to follow you on social media. For example, if you have a blog post about how your product works, include buttons that link directly to your Twitter account where readers can learn more about you or your brand.
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Don’t Overthink It!
Hopefully, we’ve given you some new ideas for how to grow your Twitter account organically. Just remember: don’t stress about it! Getting started on any social platform can be overwhelming at first (and sometimes even after), but as long as you keep following the fundamentals—and continue sharing valuable information that resonates with your audience—you’ll find success sooner than later. Happy tweeting!
